First your website must contain keywords, but if you sell shoes, you have to understand that if somebody puts the word shoes into a browser, millions of results will come up. This is where longtail keyphrases come in, which are in essence phrases that somebody will put into a browser, as an example “leather shoes”. So if you have leather shoes as a keyword you are going to be somewhere in the result. Long-tail keywords are crucial in getting found on the internet and Google provides a keyword tool that you can use for free to find these often-used phrases.

If you put in the words “leather shoes”, Google will display a listing of phrases built around that phrase and also tell you how often a particular phrase is utilized on a once per month basis. It is a good free tool to start out with, but there are other, better keyword finders that may be used, but you’ve got to pay for them. The Google keyword tool will return phrases like “red leather shoes”, “where to buy leather shoes” etc, and it is down to you to choose which long tail keyword phrases to use. It’s best to go for somewhere in mid range of search phrases, say 3,000 to six thousand / month, any number of searches bigger than which will have too much competition. Your target is to get on page one of Google’s search results which isn’t easy, regardless of what plenty of marketing “gurus” tell you.

Google likes web sites that are continually updated and contain topical content. So get into the practice of writing at least a 5 hundred word article every day or two, which is keyword-rich. Use your keywords inside the first few words of your opening passage and again in the closing paragraph. Dependent on the length of the document, use the phrase 2 times more. If you’re employing advertising through Google Adwords, this can also help Google to serve more targeted advertising to your internet site.

Then there are backlinks. These are the curse of any website owner. There is no fast method to get around building good important back links. Do not ever consider purchasing backlinks from a link farm, Google knows all about them and will pay little attention to them and can even penalise you for them. There aren’t any WordPress add ons for building backlinks, only ones that get you back-links through “do follow” blogs.

Article marketing is a great way to get back links as most article directory websites permit you to have 1 link out to your website, so again, you’ll have to be prepared to submit handy and relevant articles, either directly to an article marketing site, or to many via a “hub” that may distribute your articles to several sites for you. This doesn’t cost a great deal and could be a time-saving way of doing it.

Tiny internet business marketing involves many other techniques we won’t cover here but the above points are the most important and least expensive for getting started.

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